Colt Mackenzie McNair
Client
Colt Mackenzie McNair is the premier golf recruitment consultancy in the UK. They enjoy a great reputation across many facets of the golf industry and beyond. They believe that for best performance talent has to be nurtured is at the heart of what they do and results proved them right.
Challenge
Identifying CMM’s purpose was crucial as it would allow it to prosper both in the US and in the UK, two markets that had different perceptions of the brand. Slowly but surely most of the golf industry is now starting to understand that the solutions they are looking for require out of the box thinking and an approach that goes beyond poaching staff from a neighbouring club. Our challenge was to ensure that clubs across the spectrum feel that CMM are a realistic solution to their human resource or talent issues.
Results
Working closely with Colt Mackenzie McNair’s Directors, the Ad Store UK has refined the brand positioning and purpose. With the brand strategy fixed, we embarked on aligning the visual identity of the brand and created a new website presenting Colt Mackenzie McNair as the talent specialist that understands talent and not just golf. We also redefined the brand proposition and created a strategy that builds on the thought leader position CMM already holds.
“The Ad Store UK team have been brilliant in their ability to assess the key issues, recommend solutions to solve them and then execute within budget and on time. They are highly client orientated and give tremendous value.”
Adam Keable, Director
Copyright 2022 © The Ad Store UK